Our chosen one: Blooming Florist
Blooming Florist is an e-commerce website that is selling flowers, gifts, and etc for various seasonal needs, such as birthday, new born, wedding, valentines, condolences and many others. The products that they offer are quite conclusive, considering they are selling a similar group of products. This is a click-and-mortar e-commerce site because it also possesses a physical storefront.
APPEARANCE IS EVERYTHING.
The foremost thing that we notice from the website is that the website design is just average. This is because its design is lack of the element of attraction. The layout is not very eye-capturing, we believe that the layout should place fewer words in the Homepage because this will make the website look dull and not intriguing. Overall, the layout is kind of crammed and hard to read. Furthermore, they ought to use more vibrant colours in the website to make it look fresh and attractive. The white background colour is rather boring and there are insufficient pictures to detain user’s mind. Above all, the font size is a little too small, which users will tend to avoid reading it. Straining the customer’s eyes is not a good idea of selling ones products. Other than that, we suggest that the website should use “Adobe Flash Player” to create better layout and more interesting animation for superior navigation.
MAIN COMPONENTS OF AN E-STOREFRONT.
Electronic catalog: The electronic catalog provided in this website is in a grid form which is very systematic and organized. The products are well categorized to help user to search for products without difficulty. In addition, the information given in d catalog is adequate for customers. The name of the product, price, picture of the sample as well a “buy now” button for easy purchase.
Search engine: Within this website, they have provided a search engine tool at the top left of the webpage to aid customers to look for specific products. Thus, in this manner, users can seek for products in a faster mode. This can encourage customers to hunt for targeted products by just keying in the keyword instead of going through the e-catalog page-by-page.
Electronic cart: Blooming has also incorporated the “electronic cart” function to hold items that customers wish to buy. With this function, customers need not pay for the first item before shopping for the second item. In this condition, it is less tedious for the customers and thus making shopping with Blooming uncomplicated.
E-auction: The website did not adopt this facility. However, it is not a major component because Blooming is not selling durable products, flowers and fruits have a limited lifespan. For that reason, e-auction is not feasible for Blooming.
Payment gateway: For purchases, customers can make payment by a range of methods which are credit card payment, online banking, Kawanku ATM, WEBCASH, open bill payment and pay cash at Blooming outlets. With these well-diverse methods, it is very convenient for customers to make payment because they can select the most suitable payment means.
Shipment court: Due the the nature of the products sold by Blooming, it is definite that it provides delivery services.
Customer services: The website does offer a wide series of customer service. The list of services presented is as follows:
. Track Your Order
. Payment Methods
. Outstation Order
. Product & Material Used
. Verified by Visa/Master card
. FAQs (frequently asked questions)
. Refund Policy
. Valentine Refund Policy
. Delivery Services
. Outside Malaysia
. Privacy Policy
As you can see, these services are very useful to customers and it strengthens customer’s confidence in Blooming. They also appreciate customer’s opinion by giving an e-mail link for customer feedbacks. This can help them to continue to improve their products as well as the website.
OTHERS
We have also noticed that website’s map is well planned. This helps the navigation through the website. The WebPages are well-linked and one can easily go to the Homepage by clicking “home” icon. This can reduce confusion when customers are using the website.
Security is also important in transactions. For Blooming, they secure their website transactions with VeriSign. With this, buyers can place their trust on Blooming as a seller with integrity.
Fortunately, Blooming also offer “International Delivery”, meaning they are willing to send products to countries outside of Malaysia. This can be useful for customers that wish to send gifts to their loved ones half way round the world. Hence, they have a “currency converter” linked to their website to help customers to estimate the amount of money payable.
The download speed of Blooming is considered fast to us.
Reference:
Blooming Florist
Blooming Florist is an e-commerce website that is selling flowers, gifts, and etc for various seasonal needs, such as birthday, new born, wedding, valentines, condolences and many others. The products that they offer are quite conclusive, considering they are selling a similar group of products. This is a click-and-mortar e-commerce site because it also possesses a physical storefront.APPEARANCE IS EVERYTHING.
The foremost thing that we notice from the website is that the website design is just average. This is because its design is lack of the element of attraction. The layout is not very eye-capturing, we believe that the layout should place fewer words in the Homepage because this will make the website look dull and not intriguing. Overall, the layout is kind of crammed and hard to read. Furthermore, they ought to use more vibrant colours in the website to make it look fresh and attractive. The white background colour is rather boring and there are insufficient pictures to detain user’s mind. Above all, the font size is a little too small, which users will tend to avoid reading it. Straining the customer’s eyes is not a good idea of selling ones products. Other than that, we suggest that the website should use “Adobe Flash Player” to create better layout and more interesting animation for superior navigation.
MAIN COMPONENTS OF AN E-STOREFRONT.Electronic catalog: The electronic catalog provided in this website is in a grid form which is very systematic and organized. The products are well categorized to help user to search for products without difficulty. In addition, the information given in d catalog is adequate for customers. The name of the product, price, picture of the sample as well a “buy now” button for easy purchase.
Search engine: Within this website, they have provided a search engine tool at the top left of the webpage to aid customers to look for specific products. Thus, in this manner, users can seek for products in a faster mode. This can encourage customers to hunt for targeted products by just keying in the keyword instead of going through the e-catalog page-by-page.Electronic cart: Blooming has also incorporated the “electronic cart” function to hold items that customers wish to buy. With this function, customers need not pay for the first item before shopping for the second item. In this condition, it is less tedious for the customers and thus making shopping with Blooming uncomplicated.
E-auction: The website did not adopt this facility. However, it is not a major component because Blooming is not selling durable products, flowers and fruits have a limited lifespan. For that reason, e-auction is not feasible for Blooming.
Payment gateway: For purchases, customers can make payment by a range of methods which are credit card payment, online banking, Kawanku ATM, WEBCASH, open bill payment and pay cash at Blooming outlets. With these well-diverse methods, it is very convenient for customers to make payment because they can select the most suitable payment means.
Shipment court: Due the the nature of the products sold by Blooming, it is definite that it provides delivery services.
Customer services: The website does offer a wide series of customer service. The list of services presented is as follows:
. Track Your Order
. Payment Methods
. Outstation Order
. Product & Material Used
. Verified by Visa/Master card
. FAQs (frequently asked questions)
. Refund Policy
. Valentine Refund Policy
. Delivery Services
. Outside Malaysia
. Privacy Policy
As you can see, these services are very useful to customers and it strengthens customer’s confidence in Blooming. They also appreciate customer’s opinion by giving an e-mail link for customer feedbacks. This can help them to continue to improve their products as well as the website.
OTHERS
We have also noticed that website’s map is well planned. This helps the navigation through the website. The WebPages are well-linked and one can easily go to the Homepage by clicking “home” icon. This can reduce confusion when customers are using the website.
Security is also important in transactions. For Blooming, they secure their website transactions with VeriSign. With this, buyers can place their trust on Blooming as a seller with integrity.
Fortunately, Blooming also offer “International Delivery”, meaning they are willing to send products to countries outside of Malaysia. This can be useful for customers that wish to send gifts to their loved ones half way round the world. Hence, they have a “currency converter” linked to their website to help customers to estimate the amount of money payable.The download speed of Blooming is considered fast to us.
Reference:
Blooming Florist
3 comments:
This comment has been removed by the author.
Hi,
Without hesitating, e-commerce has become one of the most convenient and easiest ways to carry out a business.
As you have mentioned in your post, Blooming Florist had also taken advantage of this new form of business transaction. I had personally checked out their website and realized the font size is too small and it tends to cramp everything together.
However, I think that they have done a good job in their website interface. The website includes pictures and prices which are clearly displayed. Besides, numerous choices of flower for all kinds of occasion are also available on the website. Hence, saving consumers time to visit the shop personally. Consumers now can just purchase an order with just a simple click on the mouse and obviously with a credit card. Lolx.
Cheers.
Thank you for your comment.
yes, the font size is definitely not right. As I've mentioned in the post, d overall functions and navigation system are good. Only the "face" of d website is inferior. =)
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